The Internet over the past five years has changed the
direction of advertising via better search engines.
In five years what we see, what we can do
on the Internet will make what we see and do today
look like a joke!
Bill Gates. Chairman Microsoft
CNBC "The Big Idea" May 2006
With today's TV advertising one selects a specific show
or program type to advertise with whether it be a
game show, drama series or a specific sport
that's your marketplace, 4-10% of that audience
is your audience.
Other traditional means of advertising, yellow pages
magazines and newspapers use vatiations of this
"shotgun" approach in their quest to deliver an
advertisers message to potential consumers.
This methodology has serious constraints and
limitations in flexibility, content volumne and cost
when compared to the Internet
The consumer now has the power and control to
download the content they require meaning the
consumer controls the action, not the advertiser!
On January 10th 2006 CNBC reported
that 69% of Americans are home owners.
According to the US Census Bureau this equates to
approximately 115 million residences
The National Association of Home Builders
in Washington DC predicts that the USA remodelling
market in 2006 will represent $214 billion
82% of midlife and older Americans
wish to remain in their homes forever
This year the oldest boomers turn 60
this in turn means that persons and companies
in the building trades can expect to hear from these
people about retrofitting their homes for senior living
tradesmenhandymen.com
is a dedicated Website encompassing regional
building materials/hardware suppliers
homewares & furnishing manufacturers
wholesalers, retailers & installers
building contractors/tradespersons
handymen, maintenance & repair services
It's purpose designed to allow your
advertising message to be directed
to property owners in any given Zipcode
When you Advertise
remember…
the audience is a moving parade
YOU CAN SPEND UP TO
90% OF YOUR BUDGET
SHOWCASING YOUR SERVICES
OR PRODUCT TO PEOPLE
WHO AREN'T LIKELY TO BUY…
Most daily/weekly/monthly print
advertising response is lost within
24 hours of being read
The Internet is a “Phnom”
playing an ever-widening roll in society
as more people turn to the Web not Yellow Pages
for information, products & services
Approximately 210 million Americans
use the Internet to source products & services
according to a survey by the non-profit
Pew Internet & American Life Project
tradesmenhandymen.com
is your new “moneymaking tool”
that will promote your business like no other
its specialist design encompasses a
“One Click”
mouse entry and navigation system
to ensure consumer ease of use
so vital to Internet success
With 24 Hour - 7 Days a Week
Internet access
property owners can now view
your services, wares or special offers
at their leisure
tradesmenhandymen.com
We Sell
Multiple Means of Merchandising
It's interesting to note
that radio took 38 years
to access 100 million people
TV took 13 years
to access 100 million persons
but it only took the Internet 5 years
to access 200 million people
Dare to Compare
what you are currently paying from your
advertising sources within your geographical
area of business/preference
WERE NOT
Interested in attempting to replace
YOUR YELLOW PAGES ADVERTS
or looking to eliminate
YOUR NEWSPAPER AD's
WE CAN
however offer you a
“BETTER RAT TRAP”
for a small part of
YOUR ADVERTISING BUCKS
by incorporating
the following marketing flexibilities
not found elsewhere within the print media
IN YOUR DAY-TO-DAY PROMOTION
OF YOUR SERVICES & WARES
“Niche or Target Markets”
can be created directed and modified
at will to suit all individual consumer markets
regardless of location
YOU
simply “back up” free of charge your original
tradesmenhandymen.com
advertisement with either one
of our special offer/coupon templates
or other forms of inducement
as you may wish to offer
tradesmenhandymen.com
in turn makes your
Special Offer
downloadable/available to property owners via its
“Free Coupon Bank”
MODIFY/CHANGE
At any time you can have
CHANGES MADE TO
YOUR ADVERTISEMENT
AT NO COST
Our advertisers are not locked in
as is the case of a
Yellow Pages Advert
which cannot be changed for 12 months
or until the next edition directory
becomes available
tradesmenhandymen.com
by contrast does not possess
A-No-Useby-Date
due to it's daily up-graded Internet format
HIT RATES
tradesmenhandymen.com
will score a direct hit
with over 500,000 households
in your region of operation
we anticipate
100,000 hits per month/per region
The consumer is always in need
of new opportunities
By being able to enjoy 24 hour Website access
they can directly/indirectly
“surf the net”
at any time they wish to look
for related building services or products
tradesmenhandymen.com's
source code capabilities will always allow
it's www Internet address to be shown on the
first page of search engine results that in turn
displays the information onto the consumers
computer screen even if they have instructed
their computer to search for a general item or
a specific service by using a word referencing the
building industry in its many segments/components
In this scenario they will then have the opportunity
to connect themselves to
tradesmenhandymen.com
viewing your services, products & wares
tradesmenhandymen.com
will further cross link
YOUR WEBSITE
to our Website to allow “surfing” consumers to
“CHECK OUT”
your full range of goods and/or services
thereby giving you the advertiser the luxury
of
Multiple Websites
at different addresses
Yours & Ours
You have Now
substantially increased
YOUR BUSINESS'S WINDOW
OF CONSUMER OPPORTUNITY
by allowing the consumer to make purchases
DIRECTLY from YOU
at a TIME CONVENIENT to them
from the comfort of their homes
Word of Mouth
will quickly make in-roads within the USA's
115 million property owners
especially when told that by going direct to
tradesmenhandymen.com
they can download
No Charge - Hassle Free
discount coupons available from
each and everyone of our advertisers
for current or future use within their or your
offer period
People in the new millennium
are quick converts to the choices offered
by the Internet & e-commerce
because they encompass
what they value most
within their fields of interest...
Time Convenience Variety