HEALTHCARE factfinder CONSUMER ENTRANCE

   
Free Coupon Bank
Adult Health Advisor
Medication Advisor
Community Services
Government Healthcare Services & Assistance
THAIMEDCO
   
PETS FIRST AID healthcare factfinder CONSUMER ENTRANCE
 
   
About us
Locate Veterinary Services & Pet Care Products
Free Coupon Bank
   
ADVERTISER ENTRANCE
 
   
   
PETS FIRST AID Advertise with us
PFA 2012 Publication
PFA Advertising Terms Rate Card - Ad Specs
RMD - Template
Order-on-line
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
   
 
HEALTHCARE factfinder CONSUMER ENTRANCE
 
   
Free Coupon Bank
Adult Health Advisor
Medication Advisor
Community Services
Government Healthcare Services & Assistance
THAIMEDCO
   
PETS FIRST AID healthcare factfinder CONSUMER ENTRANCE
 
   
About us
Locate Veterinary Services & Pet Care Products
Free Coupon Bank
 
ADVERTISER ENTRANCE
 
   
PETS FIRST AID Advertise with us
PFA 2012 Publication
PFA Advertising Terms Rate Card - Ad Specs
RMD - Template
 
Order-on-line

 

“A Directory” of a type not seen before!

 

Technology is changing the face of newspapers, magazines & directory advertising dramatically

Since the internet was invented just 18 years ago we have seen the evolution from analog products such as

vinyl recordings, fixed telephones, photographic film, bulky television sets to all digital systems shaped by the

advances in the broad categories of I.T., Telecommunications, and the Internet.

Technological change cannot be stalled for long, the i-Pad generation is arriving

as such newspaper circulation is currently declining at 2% per year.

Yellow Pages will hit the wall soon due to the fact that you cannot use it as required by today's consumer in

today's marketplace… as an “evaluation tool”.

Consumers are demanding more that the basics, i.e.; supplier/service name, location & phone number.

The bottom line for media companies, no matter their old specialty, is that if they wish to play and grow

in the new era, they will have to be involved in all “niches”, across all platforms

all the time, as consumers love things that just work reliably and seamlessly.

 

PETS FIRST AID healthcare factfinder has been purpose designed to provide direct assistance

via “hard copy” print & Internet/e-publishing (i-pad) support in presenting the credentials

the specialties' of animal healthcare professionals in all of the areas as fully described below

to allow the consumer to evaluate same.

PFA is a 556 paged (7 x 9 inches) advertising juggernaut incorporating superb quality & digital color

that will shortly encompass the whole spectrum of Veterinarian Practices & Pet Care related business's

throughout California via 4 designated regions and 11 advertising distribution grids

approximating 3.5 million persons on average.

best of all...

this outstanding custom pet care directory comes

"FREE"

We respectfully request 15 minutes of your valuable time

to allow a “first hand insight” into what

savvy petcare related businesses are making their

# 1 priority for 2012

 

PETS FIRST AID healthcare factfinder 2012 debuts shortly as a "stand alone"

publication within each of our pre-designated Californian demographic regions

directly promoting all aspects of the areas veterinary professionals & pet care services providers.

Riverside & San Bernadino County,s have been selected as the first of the designated grids.

As previously mentioned, the need for new direction and new tools in the promotion of your business

therefore becomes of strategic importance

you may therefore wish to consider the following "key facts"...

 

# 1 Your audience is a moving parade

Yellow Page listings and/or weekly/monthly print media is simply not sufficient

to maintain and expand your business in today's much faster moving environment.

PETS FIRST AID healthcare factfinder 2012 will have the largest annualised

circulation of any pet magazine, book or print publication in California (2.2 Million Copies)

bigger circulation means - bigger advertising impact!

imagine having a "one off ad"

"with a shelf life of 12 months"

in your specific region of business

your average newspaper, magazine, TV, radio advertisement

"has a shelf life of only 24 hours"

 

# 2 "New tools" are needed

to expand your advertising demographics leading to the enlargement of your base

clientele therebye creating a new generation of revenues & profits.

PETS FIRST AID healthcare factfinder 2012

has just those "new tools" with a distribution modus operandi that opens the door

to a "smorgasboard" of opportunity!

All of our advertisers receive a minimum

240 complimentary copies

per Regional Medical Directory (RMD) Listing and/or Display/Feature ad(s)

as “giveaways” to new or preferred clientele.

The perfect example of our distribution modus operandi is as follows:

A Veterinary Clinic x 2 partners x 2 Regional Medical Directory (RMD) Listings = 480 free copies

Multiply this by 600 general practice/specialist veterinary clinic advertisers

Add, 220 healthcare product manufacturer, wholesaler & retailer advertisers

Add, County Pet Care & Emergency Agencies

Charities have a further allocation of 3,200 copies for fundraising

all of which add up to create approximately 820 first class Californian locations distributing

200,000 FREE COPIES

to households representing 2.65 persons on average

which in turn equates to a readership of 530,000 potential clientele!

Multiply the above placement throughout each of our 11 predetermined Californian County

regional “Sales/Distribution Grids” and you have

2.2 million copies in circulation

 

distribution outlets include..

Veterinarian Clinics Pet Care Product Manufacturers/Wholsalers/Retailers Pet Stores

Animal Hospitals Regional Catteries/Kennels/Boarding Accomodation Providers Grooming Salons

Regional Breeders Burial/Crematorium/Cemetery Services Providers Supermarkets

Allergy/Skin/Chiropractic/Acupuncture/Ultrasound X-Ray Specialist Service Providers

Pet Behavioural & Schooling Providers County Animal Shelter Facilities

 

# 3 "The personal touch"

Within PETS FIRST AID healthcare factfinder 2012 "With Compliments"

section located on page one is a framed area that has been established to allow you

to personalize each book by inserting your own pre-printed sticker

HIGHLIGHTING PERTINENT DETAILS

TO YOUR BUSINESS - YOUR PRODUCT - YOUR SERVICES

your name is now the first information consumers see

when they open page one of their now personalized copy of

PETS FIRST AID healthcare factfinder 2012

 

When you add the above "key facts" together with the following "advertise with us"

informations and take into account that this specialist pet care directory encompasses

556 pages of eye catching design, it editorializes pertinent articles by veterinarian & pet care

professionals, it's a high quality publication printed on coated gloss book stock

with no messy newsprint to rub off on hands, clothes, lounge suites or car seats.

Then our color coordinated, right sized, “healthcare guide & directory”

with its outstanding format is the right vehicle to showcase...

your logo

your message

your invitation

 

THE CHOICE IS CLEAR

A relaxed reader is a responsible reader, persons seeking to source healthcare

services and products are not impulse buyers, they normally make decisions only

after they are free from distractions and day-to-day concerns

and... most importantly... only after reviewing what's available & new in town

the facts are indisputable...

BIGGER AD... BIGGER RESPONSE!

Display/Feature ads enhance your professional image, awareness of logos

whilst highlighting the important benefits your practice or business offers to

the pet care buying public in all their different segments.

We therefore present two advertising formats for your consideration

1. The Regional Medical Directory - RMD Listing(s)

2. Display/Feature Advertisement(s)

 

THE REGIONAL MEDICAL DIRECTORY (RMD)

The RMD is an exciting new means of advertising your practice which covers a third of a page

if you're a Veterinarian professional or associated service provider we strongly recommend

that you place an RMD listing per professional in your practice(s) without delay as

listings are inserted in order taken, not alphabetically.

The RMD comes in a strict 4 template format

Templates 1-3

encompass a picture of the practitioner, the practitioners full name & title/letters

the business name, address, Zipcode, phone #, website & email addresses.

Template 4 consists of three specifics

Medical School / Certifications

2 lines under which to list same.

Hospital Affiliations / Memberships

2 lines under which to list same.

Specialties / Additional Information

6 lines under which to list same.

The cost of an RMD listing ($1295.00) when broken down in conjunction with each

grids 200,000 free distribution represents to you the advertiser

a cost of less than one (1) cent per person, per annum

receiving your professional message in your local area of operation.

 

DISPLAY/FEATURE ADVERTISING

78% of the buying public choose from Display/Feature ads when looking for

services or products, you can score a direct hit with over 200,000 households

(530,000 persons on ave.) in your region of operations when they need to know

“where to locate” & “best buy”

their associated pet care requirements.

If needed PETS FIRST AID will design

a low cost ad package that will deliver a clear, uncluttered, highly graphical sales

message that will always be there “to tell your story”

no matter what time, what day, potential clientele choose to look for you.

 

Compare the cost of a PETS FIRST AID healthcare factfinder 2012 half page

display/feature ad with “Natural Health” a national publication with

a national distribution run of only 300,000 per month, add in a cover price of $3.75 and

one can clearly see that when compared on an “apples for apples” basis that the

Natural Health's

advertisement cost of $27,475.00 equates to

7 cents per person, per month

 

PETS FIRST AID healthcare factfinder's

ad cost of $2,350.00 in comparison equates to

a cost of less than 1 cent per person, per annum

Add to this the big, big bonus of no matter what ad type you choose

PETS FIRST AID healthcare factfinder 2012's

2.2 million copy California distribution

COMES FREE

to all readers and potential clientele …

REMEMBER

SIZE & COLOR

GETS YOU NOTICED

 

There are two types of customers

“The Known Customer” & “The Unknown Customer”

you already do business with the Known Customer

PETS FIRST AID healthcare factfinder

gives you the ability to access the largest segment of the marketplace…

“THE UNKNOWN CUSTOMER”

The Unknown Customer may be new to the area, dissatisfied with a competitor, or one

from a regional area, interstate, overseas planning to visit for quality specialist services

unlike your “Known Customer Base”

This Vast Reservoir of New Clientele Compares

Qualifications Services Products Quality Cost Location

The RMD information's are the information's that today's consumer demands in their

evaluations of specific veterinary practitioners from whom they will select a provider

market survey's demonstrating the RMD format have met with high approval from the

public as they like this means of comparing

“apples with apples”

 

The following PETS FIRST AID healthcare factfinder benefits

are what you don't get from Yellow Pages, Magazine or Newspaper ads

1

MULTIPLE MEANS TO "SHOWCASE" YOUR PRACTICE

Potential clientele can easily find you via your

“Hard Copy RMD Listing and/or Your Display/Feature AD"

Secondly, all print advertiser's automatically receive a

"FREE Internet Mirroring of their Hard Copy Listing(s) and/or display/feature ads"

@ healthcarefactfinder.com that allows your practice to be sourced

via the Internet by its Zipcode

REGIONALLY NATIONALLY INTERNATIONALLY

# 2

WEBSITE CROSS LINK

By cross linking your Website to healthcarefactfinder.com we create

search engine “Link Popularity” which both Google & Yahoo place high importance

on in regard to how they list sites - this allows your Website to do...

MULTIPLE DUTY IN ATTRACTING NEW CLIENTELE!

# 3

MAKE HCFF INTERNET AD CHANGES AT WILL

Our 12 month “advertising space” agreement is "flexibility plus"

you can up-date your message to say what you want, when you want, modify color

schemes, add new graphics, or have us up-load a new Ad for a new service or product

MAKE NO CHARGE CHANGES AT ANY TIME!

# 4

100 ADVERTISER LISTINGS/SEGMENTS

healthcarefactfinder.com has 100 plus professional services & associated

healthcare product listings/segments, for example, if you're a Veterinary Clinic

you could list under “Veterinarians” or “Veterinarians - Desert Hot Springs”

if you fancy a second listing, you could consider "AAA Urgent Care"

or one of your specialties e.g.. “Equine Healthcare”

# 5

ENJOY FREE COUPON BANK BENEFITS

Potential clientele can download any special coupon offers that you may wish to make

THIS NO CHARGE SERVICE OFFERS MARKETING FLEXIBILITIES

NOT AVAILABLE ELSEWHERE!

 

healthcarefactfinder.com

Is a purpose designed website that has specific capability in being able to access on a daily basis

235 Million Americans (78% of pop) of which 62% are connected to high speed broadband

all of these persons whether they be, man, women, child or senior citizen

will require on-going healthcare services, treatments & products from conception to burial.

This capability extends 24/7 365 days p/a to all persons within your local region of operations

out of state, nationally & internationally.

In the event you have or are contemplating the necessity of a website we

automatically without charge cross link your website to ours thereby giving all

persons/consumers via a simple “click on their screen” immediate access

to your complete range of services/products/prices.

 

healthcarefactfinder.com

will attract in excess of Four Million Persons per month

HCFF keeps its Advertisers Message in the Consumer's Eye

24 Hours A Day 7 Days A Week 365 Days A Year

See who really delivers