CONSUMER ENTRANCE
   
Free Coupon Bank
Adult Health Advisor
Medication Advisor
Community Services
Government Healthcare Services & Assistance
THAIMEDCO
   
ADVERTISER ENTRANCE
 
 
Australian Healthcare Overview
Advertise with us
Advertising Terms Rate Card - Ad Specs
Order-on-line
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
CONSUMER ENTRANCE
 
   
Free Coupon Bank
Adult Health Advisor
Medication Advisor
Community Services
Government Healthcare Services & Assistance
THAIMEDCO
   
ADVERTISER ENTRANCE
 
   
Australian Healthcare Overview
Advertise with us
Advertising Terms Rate Card - Ad Specs
RMD - Template
Order-on-line
 

 

“A Directory”

of a type not seen before!

 

Technology is changing the face of newspapers, magazines & directory advertising dramatically.

Since the internet was invented just 25 years ago we have seen the evolution from analog products such as vinyl

recordings, fixed telephones, photographic film, bulky television sets to all digital systems shaped by the advances

in the broad categories of I.T Digital Data, and World-wide Internet Telecommunications.

Technological change in the form of Touch-Pad's are further squeezing newspaper circulation which has declined

by 30% from 2007.

Yellow Pages will hit the wall soon due to the fact that you cannot use it as an “evaluation tool” as required by today's

consumers in today's marketplace….

Consumers are demanding more that the basics, i.e.; supplier/service name, location & phone number.

The bottom line for media companies, no matter their old specialty, is that, if they wish to play and grow in the new era,

they will have to be involved in all “niches” across all platforms all the time, as consumers love things that just work

reliably and seamlessly.

 

HEALTHCARE factfinder 2019

has been purpose designed to provide direct assistance via “hard copy” print & Internet/e-publishing (i-pad) support in

presenting the credentials the specialties' of medical professionals in all of the areas as fully described below to allow the

consumer to evaluate same.

HCFF is a 868 paged (180 x 230mm) advertising juggernaut that will shortly encompass the whole spectrum of Medical

Practices & Healthcare Related Business'sthroughout Australia.

Australia's 10,200 postcodes have been brpken into 41 advertising distribution grids approximating 600,000 persons

on average.

best of all...

this outstanding custom healthcare directory comes

'FREE'

TO ALL PERSONS AGED 45 AND OVER

 

We respectfully request 15 minutes of your valuable time to allow a “first hand insight” into what savvy healthcare

related businesses are making their # 1 priority for 2019

The Australian Department of Health Care Services (DHCS) mission is to preserve and improve the health status of all

Ausralians from all walks of life. DHCS in the period of 2017/18 will administer a health care services budget totalling

$94.2 Billion...

or one in every six dollars received by Government.

Demographics show us that 43% of Australia's population (10.66 million) are 45 years of age and over, 14.1% are over

the age of 65, the impending "Age Wave" will see these numbers increase by 40% by 2020.

As previously stated, the need for new direction and new tools in the promotion of your business therefore becomes of

strategic importance, you may therefore wish to consider the following "key facts"...

 

HEALTHCARE factfinder 2019

debuts first quarter 2019 as a "stand alone" publication within each of our 41 pre-designated Australian demographic

marketing regions/grids directly promoting all aspects of the areas medical professionals & healthcare services providers.

The Gold Coast has been selected as the first of the designated regions/grids due to its demographics approximating

600.000 persons.

FACT # 1

Your audience is a moving parade

Yellow Page listings and/or weekly/monthly print media is simply not sufficient to maintain and expand your business

in today's much faster moving environment.

HEALTHCARE factfinder 2019

will have the largest annualised circulation of any magazine, book or print publication in Australia (10.66 Million Copies)

bigger circulation means - bigger advertising impact!

imagine having a "one-off Ad" with a shelf life of 12 months

in your specific region of business

your average newspaper, magazine, TV, radio Ad

"has a shelf life of only 24 hours"

 

FACT # 2

"New tools" are needed

to expand your advertising demographics leading to the enlargement of your base clientele therebye creating a new

generation of revenues & profits;

HEALTHCARE factfinder 2019

has just those "new tools" with a distribution modus operandi that opens the door to a "smorgasboard" of opportunity!

RMD advertisers receive 200 complimentary copies per RMD Ad

Display/Feature advertisers recieve 180 complimentary copies per Ad

as “giveaways” to new or preferred clientele.

The perfect example of our distribution modus operandi is as follows:

A clinic x 1 doctor/partner x 1 RMD Ad = 200 free copies - similarly, 5 doctor/partners x 5 RMD Ads = 1000 free copies

Multiply this by 1,000 general practice/specialist clinic advertisers per region (41) = 200,000 copy distribution

Add, 294 healthcare product'service manufacturers & retailer advertisers x 180 free copies = 52,920 copy distribution

Add, 5,000 copy distribution; Medicare, Centrelink, Regional Councils, State & Federal Government Healthcare

and Emergency Agency offices

Add 1,000 copy distribution for Food Banks &Charities (Lions, Rotary etc)) fundraising per grid

Add 1080 copy reserve/other

All of the above add up to create approximately 1,294+ first class regional locations distributing 260,000 FREE COPIES

to regional households representing 2.65 persons on average, which in turn equates to a readership of 600,000

potential clientele!

Multiply the above placement throughout each of our 41 predetermined Australian Distribution Grids” and you have

10.66 million copies in circulation

distribution outlets include..

GP's Dentists Eye/Hearing Clinics Medical Clinics Specialist Offices Hospitals Pharmacies

Healthcare Services Providers Healthcare Product Retailers Centrelink/Medicare Offices

Council Wellness Facilities State & Federal Government Health Agencies

 

FACT # 3

"The personal touch"

Within the "With Compliments" section located on page one is a framed area that has been established to allow you

to personalize each book by inserting your own pre-printed sticker

HIGHLIGHTING PERTINENT DETAILS

TO YOUR BUSINESS - YOUR PRODUCT - YOUR SERVICES

your name is now the first information consumers see when they open page one of their now personalized copy of

HEALTHCARE factfinder 2019

 

When you add the above "key facts" together with the following "advertise with us" informations and take into account

that this specialist healthcare directory encompasses 868 pages of eye catching design, editorializes pertinent articles

by healthcare professionals.

It's a high quality publication printed on high quality coated gloss book stock with no messy newsprint to rub off on hands,

clothes, lounge suites, or car seats.

Then our color co-ordinated, right sized, “healthcare guide & directory”

with its outstanding format is the right vehicle to showcase...

Your logo

Your message

Your invitation

 

THE CHOICE IS CLEAR

A relaxed reader is a responsible reader, persons seeking to source healthcare services and products are not

impulse buyers, they normally make decisions only after they are free from distractions and day-to-day concerns, and...

most importantly... only after reviewing what's available & new in town, the facts are indisputable...

BIGGER AD... BIGGER RESPONSE!

Display/Feature Ads enhance your professional image, awareness of logos whilst highlighting the important benefits

your practice or business offers to the healthcare buying public in all their different segments.

We therefore present two advertising formats for your consideration

1. The Regional Medical Directory - RMD Listing(s)

2. Display/Feature Advertisement(s)

 

THE REGIONAL MEDICAL DIRECTORY (RMD)

The RMD is an exciting new means of advertising your practice, if you're a medical professional or associated service

provider we strongly recommendthat you place an RMD listing per professional in your practice(s) without delay as

listings are inserted in order taken, not alphabetically.

An RMD listing covers a third of a page in your nominated business category

(e.g. Doctor - Regional Medical Clinic, Dentistry, Eye Services, Hearing Services, etc)

The RMD comes in a strict 4 template format

Templates 1-3

encompass a picture of the practitioner, the practitioners full name & title/letters

the business name, address, Postcode, phone #, website & email addresses.

Template 4 consists of three specifics

Medical School / Certifications

2 lines under which to list same.

Hospital Affiliations / Memberships

2 lines under which to list same.

Specialties / Additional Information

6 lines under which to list same.


ADVERTISING VALUE

HEALTHCARE factfinder will score a direct hit with 260,000 family households averaging 2.65 persons in your

region of operations.

If you're a ‘Medical Professional' then HCFF guarantees to introduce your practice and your credentials to a

minimum 600,000 potential local patient/consumers for less than...

ONE CENT PER HEAD PER ANNUM!

In the event you as an advertiser achieve a 1% ‘hit rate' from your Ad it equates to 2600 new potential

patient/consumers, if in turn each patient/consumer spends a ‘one off' $100 on goods or services, you will have

added $260K to your business income at a cost of 75 cents per client ($1950 per RMD Ad).

 

DISPLAY FEATURE ADVERTISING

78% of the buying public choose from Display/Feature ads when looking for services or products, you can score

a direct hit with over 260,000 households (600,000 persons on ave.) in your region of operations when they need to know

"where to locate & best buy" their associated healthcare requirements.

If needed HEALTHCARE factfinder will design a low cost ad package that will deliver a clear, uncluttered, highly

graphicalsales message that will always be there “to tell your story” no matter what time, what day, potential clientele

choose to look for you.

Compare the cost of a HEALTHCARE factfinder half page display/feature ad with a national Healthcare magazine

publication with a national distribution run of 300,000 per month, an Ad price approximating $15K, one can clearly see

that when compared on an “apples for apples” basis that the Healthcare's magazine advertisement cost equates to ...

5 CENTS PER PERSON, PER MONTH

HEALTHCARE factfinder's half page Ad cost of $4,150.00 by comparison equates to

A COST OF LESS THAN 2 CENTS PER PERSON, PER ANNUM

Add to this the big, big bonus of no matter what Ad type you choose

HEALTHCARE factfinder 2019's

10.66 million copy Australian distribution

COMES FREE

to all readers and potential clientele …

REMEMBER

SIZE & COLOR

GETS YOU NOTICED

 

There are two types of customers

“The Known Customer & The Unknown Customer”

you already do business with the Known Customer

HEALTHCARE factfinder 2019 gives you the ability to access the largest segment of the marketplace…

“THE UNKNOWN CUSTOMER”

The Unknown Customer may be new to the area, dissatisfied with a competitor, or one from a regional area, interstate,

overseas planning to visit for quality specialist services unlike your “Known Customer Base”

This Vast Reservoir of New Clientele Compares

Qualifications Services Products Quality Cost Location

The RMD information's are information's that today's consumer demands in their evaluations of specific practitioners

from whom they wil select a provider, market survey's demonstrating the RMD format have met with high approval

from the public as they like this means of comparing “apples with apples”.

.

the following HEALTHCARE factfinder benefits

are what you don't get from Yellow Pages, Magazine or Newspaper ads

# 1

MULTIPLE MEANS TO "SHOWCASE" YOUR PRACTICE

Potential clientele can easily find you via your “Hard Copy RMD Listing and/or Your Display/Feature Ad"

Secondly, all print advertiser's automatically receive a "FREE Internet Mirroring of their Hard Copy Listing(s)

and/or display/feature Ads" @ healthcarefactfinder.com that allows your practice to be sourced via the Internet by its

postcode.

REGIONALLY NATIONALLY INTERNATIONALLY

# 2

WEBSITE CROSS LINK

By cross linking your Website to healthcarefactfinder.com we create search engine “Link Popularity” which both

Google & Yahoo place high importance on in regard to how they list sites, this allows your Website to do...

MULTIPLE DUTY IN ATTRACTING NEW CLIENTELE!

# 3

MAKE HCFF INTERNET AD CHANGES AT WILL

Our 12 month “advertising space” agreement is "flexibility plus" you can up-date your Internet message to say what

you want, when you want, modify color schemes, add new graphics, or have us up-load a new Ad for a new service or

product.

# 4

100 ADVERTISER LiSTINGS/SEGMENTS

Healthcare factfinder has 100 plus professional services & associated healthcare product listings/segments,

for example, if you're a Medical Clinic you could list under “Medical Clinics” or “Doctors”,

if you fancy a second listing you could consider "AAA Urgent Care" or one of your specialties e.g.. “Women's Healthcare”

# 5

ENJOY FREE COUPON BANK BENEFITS

Potential clientele can download any special coupon offers that you may wish to make

THIS NO CHARGE SERVICE OFFERS MARKETING FLEXIBILITIES

NOT AVAILABLE ELSEWHERE!

 

healthcarefactfinder.com

is a purpose designed website that has specific capability in being able to access on a daily basis, approximately

5.9 Million Australian family housholds (2016 ABS census) of which 94% are connected to high speed broadband,

the average family household consists of 2.69 persons, all of these persons whether they be man, women, child,

or senior citizen will require on-going healthcare services, treatments & products from conception to burial.

This capability extends 24/7 365 days p/a to all persons within your local region of operations out of state, nationally &

internationally.

In the event you have working website we automatically without charge will cross link your website to ours thereby

giving all persons/consumers via a simple “click on their screen” immediate access to your complete range of

services/products.

 

healthcarefactfinder.com

will attract in excess of Four Million Person hits per month

HCFF keeps its Advertisers Message in the Consumer's Eye

24 Hours A Day 7 Days A Week 365 Days A Year

See who really delivers